Exploring the Perception of Freelancers about Online Job Platforms & Satisfaction Level

Abstract

The purpose of this research was to assess how online job platforms affect the level of job satisfaction for people in the selected groups of the population and occupations. Consequently, this research work adopted a quantitative approach by developing a structured questionnaire, which was used to solicit the opinions of participants who have work experience in marketing, e-commerce, and cryptocurrency. The sample included respondents: 18–37 years old, males and females, varying in education level and employment status. Descriptive statistics were applied to analyze continuing professional development, income generation, satisfaction with work, and job security. The research study demonstrated that the use of online media improves professional development, income predictability, and career satisfaction. More than half of the respondents were earning a decent salary online; it was accepted as fairly flexible compared with traditional employment, and many pointed to higher job rates and the possibilities of increasing income. Nevertheless, issues of job insecurity and issues of availability of steady employment were highlighted. Furthermore, the research established that follower growth had a positive impact on job opportunities; therefore, the brand is essential in digital employment. Thus, online platforms are critically significant with the multi-fold significance of creating the future work environment and job opportunities for financial growth in the present world. Possibilities like job security and unpredictable gains increase their feasibility and sustainable usage in long-term employment.