ALAM, Syed Hasnain; ZAMAN, Sohaib Uz. Behavioral Biases of Promotion Strategies in Consumer Paradox Towards Brand Equity: Thematic Analysis. Qlantic Journal of Social Sciences , [S. l.], v. 5, n. 2, p. 495–511, 2024. DOI: 10.55737/qjss.v-ii.24322. Disponível em: https://qjss.com.pk/index.php/qjss/article/view/322. Acesso em: 24 apr. 2025.