Alam, Syed Hasnain, and Sohaib Uz Zaman. “Behavioral Biases of Promotion Strategies in Consumer Paradox Towards Brand Equity: Thematic Analysis”. Qlantic Journal of Social Sciences 5, no. 2 (June 30, 2024): 495–511. Accessed April 24, 2025. https://qjss.com.pk/index.php/qjss/article/view/322.