Rehman A, Khan AA, Saeed A, Awan SH. Market Segmentation in Pakistan: A Mona Lisa Smile or a Big Fat Smile?. QJSS [Internet]. 2024 Nov. 27 [cited 2024 Dec. 22];5(4):119-31. Available from: https://qjss.com.pk/index.php/qjss/article/view/67