AHMED, Syed Muhammad Mudassir; OWAIS, Muhammad; RAZA, Mohammad; NADEEM, Quasim; AHMED, Bilal. The Impact of AI-Driven Personalization on Consumer Engagement and Brand Loyalty. Qlantic Journal of Social Sciences , [S. l.], v. 6, n. 1, p. 311–323, 2025. DOI: 10.55737/qjss.v-iv.24313. Disponível em: https://qjss.com.pk/index.php/qjss/article/view/313. Acesso em: 3 apr. 2025.